Why do Dentists Fail to Reap the Benefits of PPC Advertising?

PPC marketing for dentists is an effective marketing tactic to boost the growth of your dental practice. However, if you haven’t been successful in generating a decent volume of traffic or leads through PPC, you need to revisit your strategies. There might be several reasons why your PPC isn’t working as expected. This article outlines a few important reasons why your PPC campaign isn’t helping your practice grow. 

Four Reasons Behind Failure of PPC Marketing

Below are four points that you need to address for your paid ads to produce favorable results. There is no denying the fact that PPC for dentists drives instant success if used in the right way. 

Lack of Expertise

Dentists are proficient at all matters related to oral health. But they are not necessarily brilliant marketers. They lack the experience to run a paid campaign online and aren’t quite familiar with the nitty-gritty details involved. While they lose a major portion of their budget for paid ads, they fail to generate any substantial results in the form of increased brand awareness or patient appointments. Google ads for dentists can work wonders if executed in partnership with a reputed dental marketing agency. 

Poor Targeting

This is another major factor why your PPC may misfire. Google AdWords for dentists offers a host of targeting options for dentists to reach prospective patients. It is up to dentists to make the most of these advanced targeting options and maximize ROI. Unfortunately, dentists who do PPC on their own can’t accurately determine their target audience based on demographics and psychographics. Since dental practices are dependent on local patients, geo targeting needs special attention. 

Neglecting Call Tracking

PPC ads provide a ‘click to call’ extension to prompt immediate bookings. If you don’t track the number of calls and leads generated, there is no point in running paid ad campaigns. Without measuring the results, you can’t determine the effectiveness of the campaign and compare money earned against the amount spent. Every time you run a paid campaign, you need to take a note of the calls that led to enquiries and bookings. If you are having a hard time tracking calls, a reputed agency that specializes in dental online marketing services can help. 

Weak Message

The message you send out to your prospective patients should be strong enough. This means your ad copy and landing page must be on point. The ad copy is what quickly grabs attention and invites clicks. Since dentists lack marketing skills, the message is not compelling enough and gets ignored by prospective patients. The landing page design is not up to the standards which again affects the campaign performance. If you get yourself a dental marketing company, you can save a lot of money that might otherwise be wasted due to poor execution of paid campaigns. 

Also Read: Mistakes to Avoid While Creating Dental Websites

Conclusion 

Book a consultation with Dental Marketo, one of the respectable agencies with a track record of serving dentists with bespoke marketing solutions. From branding to online technology integration, our dental marketing California agency offers a full proof solution to dentists at different stages of their growth.