Tips to Create User-Friendly Websites

 


Your website is the true brand ambassador of your dental clinic. Whether someone searches for a dental clinic in their vicinity or whether a former patient wants to make an appointment, the very first thing they will head to is your website. And if your website is not user-friendly it might leave the wrong impression on your patients.

And while it is understandable that designing a website that satisfies everyone might be a daunting task, hiring a professional dental website design company will help you create a perfect site. Over the years, there has truly been no consensus over what is the perfect user interface or the perfect website. Any agency that specializes in dental marketing services would agree to that.

While website designing definitely involves technology, it also involves understanding human psychology, neuroscience, colour theory and even some sociology. If you succeed at building a website that is a perfect amalgamation of all of this, then you can rest assured that not only will your site have more visitors but you will also have more patients coming to your clinic.

Features of a User-Friendly Website

There are certain features that are a must-have for any user-friendly website. You can always add to the list depending on what you feel embodies your brand image the most, but make sure that you stick to these at the very least. They are as follows:

Responsive Design

This essentially means that your website should optimally function across all platforms and devices such as mobile phones, desktops, tablets and laptops. And it should be compatible with all types of browsers such as Firefox, Chrome, Safari, etc. and all types of operating systems such as Android, iOS, Windows, etc.

This is important because you never know how your patient is going to access the website. This ensures zero inconveniences to the patients, making their first experience with your brand hassle-free. Talk this out with the team from the dental website company you hire so that everyone is on the same page.

Don’t Forget About Mobile Phones

Don’t worry, this isn’t a list that focuses solely on the importance of optimizing sites for mobile phones. But this is definitely an important point that cannot be simply emphasized enough. More than 90% of users are going to use mobile phones to navigate your website. So, if your site cannot be viewed on phones, 90% of your users are going to be disappointed.

Be Considerate

Navigation should be minimal and users shouldn’t have to search too much for any information. Not only will this make them lose interest but it will also just feel like an added task upon whatever daily tasks they have to accomplish. And nobody likes that! Be considerate of users’ time as well as their attention span. A dental marketing agency would know exactly how to build a website that doesn’t tire people out given that they are experts in this particular niche.

Make Information Visible

You can have tons of useful information on your website but it will be of no use if users cannot find it. And as a dental organization, you need to have tons of in-depth information about various things. So, make sure that the most important information is well-highlighted.

Avoid using too much dental jargon and try to empathise with your user. Once a draft of the website is built make sure to get it reviewed by someone who isn’t a dentist and perhaps even some loyal customers if possible. These reviews will help you build a genuinely user-friendly website.

Old Fashioned is the Way to Go

You might have seen some creatives going wild with their website and it makes sense because it represents their art. But when it comes to a dental website, most dental website companies would suggest sticking to a more conservative layout.

People are used to seeing the logo, the content, the header and the menu in specific places. And when they visit your site, it is definitely not to browse art. Maintaining a level of professionalism while making your site interactive is the way to go.

Also Read: How to Increase the ROI of Your Dental PPC Campaign?

Conclusion

You can use this list of features as a checklist when building your site or if you are planning on updating your current website. Of course, along with these you also need to prioritize SEO in order to rank higher. So, focus on making your website a favourite for search engines as well as users.

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