Your Go-To Guide for Best PPC practices as a Dentist

 

PPC is a popular digital marketing tactic that can help raise awareness and capture patients’ attention instantly. If done correctly, PPC ads can help achieve your goals faster. Google Ads for dentists will put your practice in front of the right people who are actively searching for dental services similar to yours. If you are new to the digital marketing world, you may probably be unaware of the PPC best practices for dentists. This article will give a brief overview of PPC best practices to incorporate into your campaigns. 

Everything you need to know about PPC

Running a PPC ad isn’t that easy. There are several nitty gritty details involved. Here are a few tips to get you started with your PPC marketing for dentists. 

1.     Pay attention to the campaign settings 

There are different types of ad campaigns to choose from. It’s recommended you choose a search campaign for your first PPC for dentist campaign. You can make a campaign for ‘orthodontic services’ for example. Under the orthodontic services campaign, you can run multiple ad groups for braces, clear aligners and several other treatment options. Always deselect Display network or Google Search Partners option from the campaign settings if you don’t want your ad to be displayed in several places and increase costs.

2.     Select the right audience demographics

The audience you select for your PPC ad will determine who will see your ad. You need to be careful while selecting the audience settings otherwise your budget will be wasted by displaying the ad to the wrong audience. You need to target people who are in and around your location as people won’t travel long distances to visit a dental clinic. Select a 5-10 mile radius to target people around your dental office. 

3.     Budget and bidding strategy

Don’t keep your budget too low as this won’t fetch any desirable results. You will have to bid on the right keywords as it dictates where your ad will show in search results. Bidding on highly competitive keywords may be a bit expensive. It’s better to choose specific keywords that will only attract patients who might be genuinely interested in your services. You can hire an agency that specializes in Google Adwords for dentists to get your bidding strategies right and maximize return on ad spend.

4.     Include ad extensions

Ad extensions let you include additional information in your ad. This additional information could be a site link, direct call option or snippets. Adding these extensions can prompt immediate action from patients.

5.     Create a good landing page

Your ad must have a good landing page that’s most importantly relevant to your ad. If your ad is about teeth whitening services, you should not direct your target audience to the homepage or some other page of the website. It needs to be a page dedicated to the service mentioned in the ad copy.

Also Read: Tips to Choose the Right Dental Marketing Company

Conclusion 

The PPC best practices discussed here can help you get started with your dental PPC campaign. However, it’s best to hire an agency specialized in dental marketing services so you don’t have to juggle between running your practice and overseeing marketing. Dental Marketo is one such agency that can help your dental practice unlock its true potential with its bespoke services.


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