Here’s how Dental Marketing Agency will help you recycle your old blog posts

 

If you have a website and you are trying to climb the ranks on SERPs then it is highly likely that you are already investing in digital marketing for dentists. Your marketing strategy should ideally include SEO - on-page and off-page, PPC, and even social media marketing. However, for all of these you need to create the right content. 

When it comes to content, especially blogs, the number of your blogs does not matter as much as their quality does. Publishing blogs consistently is definitely helpful for attracting the right audience and there are other long-term advantages as well. Studies have shown that websites that publish blogs consistently tend to produce around 67 percent more leads on average than websites that don’t. Unsurprisingly, most businesses prefer hiring a Dental Marketing Agency to create blogs for them. 

Reasons Why You Should Recycle Your Blogs 

It is likely that your old blogs have already produced tons of organic traffic since they were first published. However, revisiting them helps you in updating information, keywords, and even the overall content and format. It is understandable that you may not want to spend your time revisiting older blogs but the truth is that recycling your old blogs will actually save you a ton of time and effort. Obviously, you can hire a Dental Digital Marketing Company to recycle your old blogs. The following are some other ways of optimizing your content without expending too much time: 

1.     Keywords 

If you want to attract the right audience to your website, making use of the right keywords is crucial. You can use a simple tool to search for the right keywords. You can then update your blog with the right keywords to get targeted traffic from search engines. Hiring a company that offers dental online marketing services will help you in speeding up the process as well. 

2.     Internal Links 

Internal links are also important for increasing your SEO rank. This also helps in improving the user’s experience. Internal links act as a sort of guidebook to your website which helps readers in reading all the relevant blogs available on your website. This also means that they will be spending a considerable amount of time on your website which helps in building trust with search engines. Moreover, when you recycle your blog, make sure to check up on all the links and update them as well. 

3.     Meta Description

You may already know about the importance of meta description for attracting the right audience. Hence, it is advisable to optimize your meta description as well. It needs to be compelling and relevant. It should be enough to be able to provide a summary of your blog within 150 characters. This may sound tough but hiring the right digital marketing agency will be quite helpful. 

Conclusion 

Lastly, when you are recycling your old blog, you can also switch the old images with newer and updated versions. Essentially if you want your business to grow you must routinely update your old blogs. You can also hire a company that offers digital marketing for a dental practice to keep your website updated. 


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