Important Instagram Marketing Tips employed by a Dental Marketing Agency


Instagram has grown exponentially in recent years. From a photo-sharing app, it has now turned into a resourceful tool that is being used by millions of businesses across the globe. Instagram boasts the highest engagement rate in comparison to other social media platforms. It offers various content formats making it easy to capture convertible leads. If you are planning to invest in Social Media Marketing for Dentists then Instagram definitely needs to be a top priority for your practice. 

Instagram Marketing Strategies You Must Know About 

Marketing on Instagram can be slightly difficult, especially if you don’t have any prior experience. However, hiring the right dental marketing agency can help you in growing on Instagram. You can focus on what you are good at without getting distracted. Dental marketing agencies are adept at leveraging social media for the growth of their clients. However, it is understandable that taking the first step can be a little scary. The following are some proven tactics that are sure to boost the growth of your clinic: 

1.     Make a Business Account 

Did you know that business accounts get offered different tools than personal accounts? Well, now you do. So don’t make the mistake of setting up a personal account for your practice. A business account will provide you with crucial insights regarding the engagement on a single post as well as the overall engagement of your account. Other than that, make sure that your bio is quite straightforward with location keywords. You must also add your website link to the bio so that people easily access your website.

2.     Eye-Pleasing Profile 

Instagram started out as a photo-sharing app and one aspect that it continues to retain is that it is a visual platform. Hence, it is important to create a profile that is welcoming. Social media for dentists is a great opportunity for you to showcase your practice in a positive light. While it is important to pay attention to the details of individual posts, make sure to check how the posts look alongside each other on your profile before posting. You can make use of some free tools available online. Again this can feel like a lengthy process and you may not have the time for this in your busy schedule. However, you can always hire a digital agency that specializes in dentist social media marketing to manage your profile for you. 

3.     Powerful Videos 

Instagram has effectively transitioned from a photo-sharing app to a video-sharing app. In fact, Instagram made it very clear in its updated guidelines that it will be prioritizing videos over any other form of content. You can make use of reels - which are short videos of 15 to 60 seconds. Other than that, you can stream live videos and even post long-format videos. This can feel a little overwhelming, but with the right Agency that offers dental marketing services, you will be able to create video content seamlessly. 

Also Read: Your Go-To Guide On-page Dental SEO Marketing Practices

Conclusion 

Another aspect that you must pay attention to is user-generated content. This refers to the content that is posted by your clients using a special hashtag or tagging you in their posts. Make sure to create a specialized hashtag for your dental practice that your patients can use under their posts. These posts are a valuable asset for your practice as they help in building trust. 

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